KMID : 1231220200110010016
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Journal of the Korean Society for Research on Nicotine and Tobacco 2020 Volume.11 No. 1 p.16 ~ p.23
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Exposure of Smoking Scenes in the Popular Movies, Released between 2006 and 2015
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Kim Jin-Young
Yu Hyun-Jae Lee Sung-Kyu
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Abstract
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Background: This study aimed to identify trends in smoking scene exposures in popular movies released in Korea.
Methods: One hundred commercially successful movies that were released from 2006 to 2015 were selected from the Korea Film Council¡¯s database. Ten monitoring teams watched the selected movies to collect data through a structured questionnaire developed by the authors.
Results: The total smoking scene exposures in 100 movies released from 2006 to 2015 was 618. On average, there were 2.7 smoking scene exposures in PG-13 rated movies and 7.5 smoking scene exposures in R rated movies. Smoking scene exposures in the movies that youth could watch (PG-13 and R rated movies) have increased by almost 50% from 42 times in 2006 to 64 times in 2015. One-third of the smoking scenes (123 out of 372) was shown without any relevance to the storyline of the movie, while almost 17% of the smoking scenes were when actors faced stress or divorce. Worry and violation were other situations where smoking scenes were shown. Thirty-five percent of smoking scenes (135 out of 379) portrayed actors smoking in non-smoking areas, including schools, restaurants, or public places, while 15.6% and 8.7% of the smoking scenes took place in the home and street, respectively.
Conclusion: Global and domestic efforts to achieve de-normalization of tobacco use in real life can be undermined by smoking scene exposures in movies. Monitoring and protecting youths from exposure to smoking scenes in PG-13 and R rated movies are needed.
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KEYWORD
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Tobacco, Tobacco use, Smoking Scene, Movie, Youth
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